National Social Security Association selects 2020 NSSA Advisor of Year

Thursday, Dec. 10, 2020

The National Social Security Association in Cincinnati has selected Beau Henderson, CEO of RichLife Advisors, LLC of Gainesville, Ga., as its National Social Security Advisor (NSSA) Advisor of the Year.

The award was announced by Marc Kiner of Blue Ash, board member of the National Social Security Association. Kiner is partner at Premier Social Security Consulting of Cincinnati, which teaches the NSSA Social Security education courses to professional advisors across the nation.

“Beau has shown himself to be a dedicated advocate for Social Security education in his community and the surrounding area,” said Kiner. “He and his company have conducted more than 200 Social Security information seminars around Gainesville, including Hall, Gwinnett, Forsyth, and Fulton counties. He uses media, podcasts and social media effectively to help workers and soon-to-be retirees learn how to secure a more comfortable retirement by maximizing their Social Security income.”

The NSSA program is the nation’s only accredited Social Security education certificate program. Accreditation is provided by the Institute for Credentialing Excellence (ICE) in Washington, D.C. The NSSA Advisor certificate is awarded to professional advisors who take the NSSA course and pass an assessment.

Henderson is the founder of RichLife Advisors, a financial advisor firm focused on retirement planning. He and his five employees have reached an estimated 3,000 clients over the past 20 years to help them improve their relationships with money and plan for a successful retirement that includes six components: maximizing income, including Social Security; optimizing assets for long-term growth; paying less in taxes; healthcare planning; protecting people and things they care about most; and helping them “live out their unique definition of a RichLife in retirement,” according to its website.

“Our philosophy is education first,” said Henderson. “We teach people how to realize their retirement goals by making the best decisions possible. If we teach people, they become much more capable about their money, which cuts down on regret and fear. With the right strategy, your retirement will be successful.”

Henderson was 23 years old and a graduate student in psychology when his father died of lung cancer at the age of 49. He helped his mother navigate difficult financial decisions as their family grieved, which led him to embrace a financial advising career as a way to help others and make a profound difference in their lives.

Henderson said the NSSA Advisor of the Year Award reinforces his company’s commitment to client education. “We’re grateful to be acknowledged for our commitment to financial education, including Social Security education,” said Henderson.

Henderson is the author of 10 books, including The RichLife: Ten Investments for True Wealth; The RoadMap to a RichLife: Success with Life, Relationships, and Money; Customized Social Security; and 12 Steps to a Successful Retirement. He is a podcast enthusiast and studio owner of North Georgia Business Radio X.

“There are more than 500 possible ways to claim Social Security,” said Jim Blair of Ross, Premier partner and a Social Security expert. “The best decision on when and how to claim goes back to your unique situation, which we call ‘Situational Social Security.’ More than 90 percent of workers today don’t claim optimally and can lose around $100,000 over the course of their retirement.

Premier teaches professional advisors the ins and outs of the Social Security system so they can in turn show their clients how to optimize Social Security income.”

The U.S. has an estimated 76 million baby boomers, which is about 20 percent of the nation’s population. Ten thousand boomers reach the full retirement age of 65 each day nationwide.

Blair is a 35-year veteran of the Social Security Administration. He is regularly interviewed by national media on Social Security issues.

The National Social Security Association has awarded certificates to more than 2,500 advisors nationwide since 2013. NSSA Advisor certificate training is offered during the pandemic via webinar training, where students participate in a live, one-day program with an NSSA instructor. They can also opt for a 19-module, video-based, on-demand course taught by NSSA instructors. On-demand students can complete workshop lectures and activities on their own time.

NSSA certificate holders receive ongoing Social Security support and education resources throughout the year. Ongoing support includes questions answered and monthly webinars. The webinars help NSSA certificate holders maintain Social Security knowledge and keep up to date.

Once pandemic concerns are lifted, NSSA training will be offered again in live classroom settings and for private groups in cities across the nation.

For more information on RichLife Advisors, LLC., visit or call (770) 249-7424.

For more information about the NSSA Advisor certificate program, visit or call Kiner at (513) 247-0526.

Melinda Zemper, Oak Tree Communications


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